Big Smile Collective

Big Smile Collective

The brand is vibrant, energetic, friendly and fun. It is created to give people amazing experiences while delivering opportunity to positively impact their future and the future of our planet. It is built on the principle of collaboration, the community coming together and sharing skills and knowledge to better everyone’s lives. For that to work, transparency and authenticity are key to build strong trust and willingness to continuously collaborate.

Let’s not forget about innovating, breaking the status quo and questioning existing systems. Opportunity, self expression and impact are human rights and no stereotype or current circumstances should limit them for anyone. Opening of doors, making accessible what was privileged and helping people and communities thrive is what drives the brand, its team and customers.

Yet it is not always about big impact and enormous gestures. The smallest of actions like swapping and mending your clothes can have a tremendous ripple effect. Empower people to take small steps to a better future.

• Be You - Everyone has the right to use fashion to express their unique identity. However, our customers can often find this a privilege, we exist to bring it back to the human right that it is. Internally, therefore, it means that we all are our unique selves fully authentic and fully expressive, we celebrate our diversity and how special every human being is. It can look eclectic but we don’t apologise for who we are.
• Stitch the Future - Like creating that perfect garment that truly expresses you starts with a big vision and requires commitment and takes time, so does stitching the future you want to see and live. Your personal future and the future of the planet is yours to create. Taking even the smallest action gets you closer to the life you want to live and the world you want to live in. We want to empower people by giving them access, teaching them skills and creating opportunities for them to not only reach their full potential but also create a positive impact on the planet.
• Collaborative community - Everyone coming together and sharing their knowledge and skills to create a better future for us all. All projects, all communications and all impact comes from the collaborative force of the whole community.